An Open Letter From Leading U.K. Copywriter And
Information Publisher, Nick Wrathall, FSM Ltd

'...Nick has written hundreds of winning sales letters, many of which I've profited from myself...'

John Harrison"Whenever one of my mentoring course students is looking for a copywriter I always send them to Nick Wrathall. It's not a difficult decision. Nick has written hundreds of winning sales letters, many of which I've profited from myself. Nick is the only UK copywriter of his standard who you can phone up and hire. None of the others (and you can count them on the fingers of one hand) write for third parties. Quite frankly, I don't know why he does it. I think he just enjoys the job so much. If Nick isn't available, don't go for second best. Just wait until he is." John Harrison www.streetwisepublications.co.uk

WANTED:

"Focused, Committed 'Eagles' To Profit From Unique, Intensive, Life-Changing Wealth Creation Programme"

"I'm Offering A Small Number Of Committed Information Publishers The Opportunity To Join My 12-Month
Information Publishing Elite Training Programme.

"This handful of Info Publishing 'Eagles' will receive
special training in the secret business strategies
which have made me and my clients over £10.364
million in the last 12 years, and includes..."

The aims of my Elite Training Programme are simple:

Within a short time, you will...

  1. Have your own fully-operational business set up
  2. Run cash-generating websites making you money
  3. Benefit from plenty of hands-on 1-2-1, face-to-face support from a proven Information Publishing expert
  4. Be part of an intense Elite Training Programme designed to make you wealthy
  5. Discover the latest tips, techniques and strategies for making money both online AND offline
  6. Be able to turn simple ideas in thousands of pounds of profit

Just Two 'Catches'...

ONE) This Opportunity Is Only Available To A Tiny Handful Of People

TWO) I Will Coach You To Success, But ONLY If You Meet The THREE Qualifications Spelled Out In This Letter

Read On For Full Details...

INDEX (click on the link to go to a specific section)

  1. Why I'm qualified to help you succeed...
  2. What You Get In The Programme: The Benefits And Attractions
  3. The Three Conditions For Programme Entry
  4. How to apply for Programme membership - send no money now...
  5. Why You Can Believe In This Programme PROOF: Results, testimonials and what others say about me

Good Morning,

For the first time ever - and to just a tiny handful of people - I'm offering a unique opportunity to work with me personally, as part of a unique training programme. A programme where I will train and guide you face-to-face to long-term (and highly profitable) Information Publishing success.

But ONLY IF you're the sort of person I'm looking for...

So if you're...

...Then please stop reading this letter NOW. This programme isn't for you.

On the other hand, if you're someone who...

Then THIS Will Be A Life-Changing Programme For You...

If that's what you are looking for, and you're ready, willing and able to commit fully to your success, then I'll be delighted to welcome you on board (should I invite you to join my elite Inner Circle).

Why I'm qualified to help you succeed...

Why I'm Qualified To Help You Succeed...

My name is Nick Wrathall. I'm a freelance copywriter and information publisher with nearly 12 years experience in a wide range of fields, including Business
Opportunities, Property, Health, Internet Marketing and Personal Development.

During my career, I've been fortunate to work with and be mentored by many of the most successful direct marketers in the U.K. and abroad, including, amongst others, Mike Chantry (Hilite), John Harrison (Streetwise), John Gommes, Simon Coulson, Nick Laight (Canonbury), Nick James (PowerTech), Neil Stafford and Neil Travers, Peter Thomson, Dave Gibson (Oxon Press), Charlie Wright (BizOpp Review), Darren Hughes Agora/Fleet Street), Phil Gosling, and Peter Hobday to name but a few...

[NB - Please note that ALL the people mentioned above have sent me testimonial messages - as have some of my other clients - which you can find throughout this letter].

'He does an excellent job...'

Gommes"He does an excellent job, not only in following my instructions, but also in coming up with his own very valuable ideas and input. He also has a wide and ever growing experience of different subject areas, so can probably give you a pretty good guess as to whether what you are selling will work, and if not how to amend it for success." John Gommes, Shareform Ltd

I also consult with many of the biggest independent direct mail companies in the UK on marketing strategy, mail order selling, and lead generation programmes.

Plus, I've created and sold plenty of my own products, including The Complete Guide To Copywriting, The Beginner's Guide To Advertising, and Sun, Sea And Sexy Football, a self-published anthology of interviews with footballers including David Platt, Tommy Docherty and Paul Lambert, which was featured on BBC Radio Five Live, talkSPORT and LBC Radio, as well as in The Sunday Telegraph, The Independent and The Daily Mail.

4. Another important thing you should know:

I practice what I preach, and do all this
for a living every single day

To stretch the footballing analogy a little further, I don't just talk a good game - I play one, and have done for the last 12 years. Even so, the chances are you haven't heard of me before. That's because I like to stay low-profile.

What I'm interested in is helping my clients (I only work with people I like) to become more successful in their business, and making sure everyone earns good money.

And now that could be you too...

How Can I PROVE All This?

Now of course I have to tell you what I've done (and back it up with concrete proof), otherwise you wouldn't believe me. That said, the last thing I want to do is write an over the top 'aren't I marvellous?' piece, which focuses only on me

(when instead it should be focusing on YOU and YOUR goals).

Which is why I let my CLIENTS - and RESULTS - do the Talking...

'...He has produced control-busting mailings for us and our clients across a wide range of products and services...'

Mike Chantry"I first met Nick at the La Manga UK Masters Seminar in October 2003, and was immediately impressed with both his professional knowledge and enthusiasm for copywriting. I particularly remember the 'plastic bag' letter he sent me! He has produced control-busting mailings for us and our clients across a wide range of products and services. What's more he produces quality work which always turns up on time, and he really cares about what he does." Mike Chantry, Managing Director, Hilite Ltd www.hilitedms.co.uk

'...If you are looking for a successful copy writing talent, then in Nick you have found one of the very best.'

"I'm really naffed off! I spent about 20 years studying and practicing copy writing, analyzing it, figuring out what works and what doesn't often at huge personal cost. I read books imported from all over the world and studied human psychology into the early hours. I carefully dissected the UK's master copy writers' techniques, and then looked at the US copy writers to cherry-pick the good and the bad. I spent years and vast amounts of money honing my trade. Then along comes this upstart with - Talent! Seriously, I am hugely impressed with Nick. I think what he has achieved in this field is not only unique but an inspiration to others. I can count on the fingers of one hand the people in the UK home-business/internet marketing world that I would invite to my own home. Nick is one. If you are looking for a successful copy writing talent, then in Nick you have found one of the very best." Phil Gosling www.success-engineering.comwww.homepublish.com

'... the results were far better than anything I expected...'

"I asked Nick to write a new pack for one of my premium products, the pack took a very different approach to anything we had used before. I was unsure if it would work but I'm very happy to say the results were far better than anything I expected and it established itself as the current control. But I suppose the best testimonial I can say is that as a result of his first work for us, I have asked Nick to write another pack." Dave Gibson, Oxon Press, U.K.

'...Nick's depth of copywriting knowledge and experience in the U.K. market leaves others standing...'

Diane Johnston"If there's one skill that could almost guarantee the success of your (internet) business...its copywriting. Especially for the U.K. market. Nick's depth of copywriting knowledge and experience in the U.K. market leaves others standing. I spoke with him at the 1st UK Internet Entrepreneurs Conference, and I warmed to his presentational style, and the way he makes difficult ideas easy to understand. Very few people can make learning copywriting seem effortless and fun - Nick does every time!" Diane Johnston, www.TotalBusinessSystem.com

'...he helped us get a 6% response on our first direct mail campaign...'

"We worked with Nick and he helped us get a 6% response on our first direct mail campaign. We would recommend Nick to anyone." Christina Fang, Marketing Director, BIOLamps Ltd

'...help and advice has proved to be absolutely priceless...'

"Nick's experience and vast knowledge used in putting together my very first sales letter was absolutely vital and the subsequent results made employing his services extremely worthwhile. On top of this his detail to after care service including continual much needed help and advice has proved to be absolutely priceless. Thanks a lot Nick and I certainly know where to go when I carry out my next venture." Warren Guest, Managing Director, Promoworld Ltd

I've Also Noticed One Very STRANGE Thing...

I speak to hundreds of aspiring Information Publishers every year, but sadly very few of them last long, or come anywhere near to reaching their goals.

You see, when it comes to making consistent, long-term profits in this business a lot of people TALK a good game, but for whatever reason fail miserably.

It could be down to laziness. Or lack of money and/or motivation. Perhaps it's getting easily discouraged by a few minor setbacks (or major ones). Or even delusions of grandeur, expecting 'something for nothing' and the millions to roll in at the drop of a hat - and they don't. And yes, these all play a part.

But what about you? Perhaps you've...

Not Made As Much Money As You
Hoped For In Your Business?

Are you running like a hamster on a treadmill, getting nowhere fast? Maybe you've tried marketing promotions in the past and not had much luck?

A lot of people feel guilty and ashamed for failing to make money in their
business. You shouldn't. Of course you haven't made the money you expected. This is perfectly normal, but...

Don't Worry, It's NOT Your Fault...

But do you know what the REAL reason is? It's not that you don't WANT to become wealthy and create an automatic income for the rest of their lives.

It's simply that you've never been properly trained on how to put together effective information publishing strategies, together with the sales letters needed to promote your products and services, that's why.

Let's face it, to become a doctor, learn how to ride a bike, or do anything worthwhile takes time. Why should knowing how to promote your products and services be any different?

And That's Why I'm Writing To You, To Invite
You To Join My Elite Training Programme...

  1. Limited to a tiny number of hand-picked members, my Elite Training Programme is a no fluff, no waffle 'does exactly what it says on the tin' package. It includes all the proven, practical and profitable strategies you need to succeed as an Information Publisher. And much more besides.
  2. Starting with the basics and including all the elements of creating, running and profiting from a successful Information Publishing business, your confidence and profits will build over the course of your Programme membership.
  3. If you're just starting as an information publisher or you're still fairly inexperienced, my Programme will be a great way to build your knowledge and abilities
  4. If you're more experienced, look on it as a golden opportunity to learn plenty of extra insider secrets to boost your response rates and profits to even higher levels.
  5. By the time you complete my Programme, you will possess the skills necessary for putting together powerful marketing campaigns to boost your income, either in your own home-based business (and will have ALREADY DONE SO - perhaps even several times), or - should you want to - as a freelance copywriter writing sales letters for other companies.

What You Get In The Programme:
The Benefits And Attractions

OK Then, Here's EXACTLY What You Get (And How
You Benefit) From Membership Of My
Elite Information Publishing Training Programme
  1. 3 (THREE) full-day 1-2-1 business consultations (where I come and visit you in your home or office - travelling to you at my expense)

The question I get asked most by customer is: "Where Can I Get Help And Support With My Business?" While manuals and courses can provide useful entry-level information, there's NOTHING like speaking to a proven expert face-to-face and getting help when you need it most.

I know this from first-hand experience of working with legendary U.K. Direct Marketers Mike Chantry (my boss for three years at Hilite) and the late John Gommes (amongst others). Not to mention the strategies, advice and multitude of million-pound secrets they shared with me over many lunches and business trips to see clients.

So with this in mind - and when you're accepted to
my Training Programme - I will arrange to visit
you (at MY expense) - in your home or office - for
three whole days over the course of your membership.

We'll start early and finish late, and most likely go to a local restaurant for a spot of lunch (often where the best business ideas are generated). But this won't be a 'chew the fat' session - far from it. I'll expect you to prepare for our meeting beforehand with all your questions ready, to make sure to get maximum benefit from our 1-2-1 sessions.

During our days together, you can ask me whatever you want about Information Publishing, copywriting, your ideas, plans, dreams, the mindset needed for success, anything at all. I will answer all your questions there and then - based on my comprehensive business career - providing the advice and guidance you need when you need it.

Imagine how valuable this could be for you. Having a proven U.K. Direct Marketing expert guiding your every step to success and wealth - right in your own home or office.

How many others offer the same?

'...He's a genuine guy who delivers more than you expect, while keeping you smiling through the whole process... I wholeheartedly recommend that you get hold of his material.'

Graham Rowan"When I bought Nick's Beginner's Guide To Advertising copywriting I was pleased to see it came with the chance to send him a piece of my existing collateral to be reviewed. To be honest, I expected a cursory glance and a one-sentence reply. I was gob-smacked when I received several pages of line-by-line analysis that must have taken hours. Nick not only pointed out some practical changes that will have an immediate benefit, but picked up on some broader issues that will change my whole approach. He's a genuine guy who delivers more than you expect, while keeping you smiling through the whole process - how many of those do you come across in business these days? If you are struggling to get your message across to your target market, I wholeheartedly recommend that you get hold of his material." Graham Rowan, Practice Director, National Nutrition Clinic www.nationalnutritionclinic.com

  1. FREE Business Success Blueprint For Your Company's Long-Term Success

During my 12-year career, I've worked with and advised hundreds of different client companies. Some big. Some enormous. Others small. And plenty more in-between.
I've seen spectacular success, tragic failure, and witnessed first-hand how the best (and the worst) companies operate. What makes them tick. Why they rocket upwards or crash and burn. The hard-won lessons of what to do (and what not to do) in order to become wealthy.

That's just my client companies. I've also learned plenty of lessons in my own businesses as to the right and wrong way to run things. Lessons which helped me become successful. After all, you don't last for 12 years (and counting) in this business if you don't know what you're doing...

So... with this in mind... you'll also receive an individually-tailored BUSINESS SUCCESS BLUEPRINT - designed with my input - for your company. A simple roadmap to riches of how and where to get started, with specific and concrete measurable steps for you to take (together with my support).

This will include full disclosure on:

  1. Finding and selecting a market niche
  2. Creating your product or service
  3. Writing the sales copy for it (in order to sell it)
  4. Deciding on your marketing strategy (online and/or offline)
  5. How to drive prospects to your sales copy
  6. How to convert these prospects to paying customers and,
  7. How to sell more products to them

Speaking of support, you also receive...

  1. One complete Sales letter package for your first product plus lead-in emails
    2.

Just suppose you could send out a simple sales letter or email to potential clients, and have your inbox bulging - or telephone ringing - with orders from people eager to buy your product or service.

Think about it. No matter how good your product or service, if you can't put words on paper, web or video pages or in emails to persuade customers to send you money, you'll go broke.

But if you can do this, your business success is almost guaranteed.

And THE biggest stumbling-block I've found for aspiring Information Publishers is writing a good sales letter to promote their products and services. Or finding someone who knows how to write one for you.

Sadly, there are lots of "pretend copywriting experts" out there who proclaim their God-like copywriting powers, but can't PROVE they're any good and fail to write great copy (or any at all) when the chips are down. And whatever they tell you, it takes YEARS and blood, sweat and toil to become a top-notch copywriter...

The good news is that when you join my Elite Training Programme...

I Will Write The Sales Letter For
Your First Product For FREE

My usual fee for writing sales letters is £10,000 + a 15% royalty on sales. But as a Mastermind Programme Member, I'll waive my usual £10,000 upfront fee so you get it for nothing. You only pay me the royalty if the letter makes money for you.

That way, with the percentage royalty in place, your success is also my success. So looking at it from a purely selfish point of view, I have a vested interest in working with you to make sure you make as much money as possible. Something I hope you find reassuring.

Imagine. One well written letter or ad to the right database could bring you as many new clients as you could handle, a tidal wave of referrals and extra business, and could be the difference between success and failure in your business venture.

Am I Any Good At Writing Sales Copy?

Let's face it. Everybody tells you how great they are in their business or career, and if I'm honest I'm no different. I know I'm very good at what I do. But don't just take my word for it. Have a look at the comments below, and see for yourself what other people say about me and my sales letters:

'...During one full year...an average response of over 2.30%, making some 13,400 orders.'

"Let me take this opportunity to say that my clients are pleased to get good results with their programmes made with the [sales] copy you wrote for them. During one full year, one mailing programme pulled an average response of over 2.30%, making some 13,400 orders." Jean-Marie Levéel, Partage 21, France (A subdivision of Cosmo Enterprises, New York, USA)

'...over $122,000.00 worth of sales...in less than 24 days as a direct result of your copy'

Mark Vurnum"Wow Nick! We have made over $122,000.00 worth of sales of our Lead Gen Videos in less than 24 days as a direct result of your copy. Not only did you create fantastic copy that made sales, but you also ensured you captured exactly the tone and angle to ensure we stood out from the crowd. Very few copywriters can create copy AND ensure that the clients thoughts are communicated too! I can't thank you enough for you hard work, commitment and determination to make our business a success. You are now the only copywriter we will call when we need profit pulling copy written, I have also told everyone I know to use your services." Mark Vurnum, www.leadgenerationvideos.co.uk

'...As a direct result of his latest lead generation sales letter for us, we received a 5% response rate...'

"To whom it may concern. Working with Nick Wrathall was excellent. He understands our business, met all his deadlines, and worked in an efficient and professional manner, throwing himself into every aspect of our marketing project and coming up with lots of good ideas. As a direct result of his latest lead generation sales letter for us, we received a 5% response rate. We look forward to continuing our relationship with Nick, and would strongly recommend him for copywriting and marketing projects." Denise Archer, Office Manager, Workplace Fire & Safety, London

'...your...mailing you have done for my client WDC has pulled more than 3%...'

"I have to congratulate you because even on a tough market like the UK, your esoteric mailing you have done for my client WDC has pulled more than 3%. Hope the next one will be so good. Warm regards." Serge Saint-Arnoult, Managing Director, Logdirect S.A., Luxembourg

'...Our sale conversion rate tripled overnight...'

Gunter"I first met Nick when he was speaking at The 1st UK Internet Entrepreneur Conference in 2006, where his well-presented slot clearly showed he is one of the best copywriters around. We soon got Nick writing copy for our Domain Profit Guide, and as a direct result, our sale conversion rate tripled overnight! Nick comes highly recommended!" Paul Gunter, www.domainprofitsguide.co.uk

'...my first mailing to my house list pulled a whopping 4%... all thanks to your excellent copywriting...'

Mike Bloxam"I can't tell you how pleased I was when my first mailing to my house list pulled a whopping 4% response. This wasn't even mailing the entire list either. It's all thanks to your excellent copywriting Nick. This was spot on and just goes to show how important professional writers are in this industry. Well done. Kind Regards " Mike Bloxam, Managing Director, Land Projects UK, Worthing, W.Sussex

[NB: for more client testimonials, scroll to the bottom of the page]

But wait... there's MORE... As an Elite Programme Member, you ALSO receive...

  1. FOUR Quarterly Group Meetings (where you and the other Programme members meet me in a hotel conference room for a full day session)

In order to reinforce the success strategies I'll share with you, your programme membership grants you exclusive access to four group meetings over the 12 months.
Hosted by me in a Hotel Conference Suite (venue details will be sent to you when you join), our small and perfectly-formed Mastermind Group will brainstorm the strategies and challenges of each Programme member (together with plenty of blunt "Dutch Uncle" advice from me) to keep you on track towards your goals.

Rest assured I won't hold back. If I think your plans won't work, I'll tell you. So be prepared for plenty of constructive criticism, as well as praise, support and encouragement when you're getting things right.

Our regular meetings also force you to be accountable - not only to me and the group but to yourself - and put in the effort necessary to turn your
dreams into a profitable reality.

You'll also have the chance to set the agenda with your own questions.

There'll even be special guest appearances from top U.K. Information Publishing colleagues and clients of mine (most likely some of the testimonial-givers in this letter, whose names you may recognise). I'll invite them to speak to you about their field of expertise, to ensure you gain maximum benefit from our time together.

  1. 12 (Twelve) 60-Minute Telephone Consultations

As well as our quarterly Mastermind meetings and three full-day home consultations, you also receive 12 (twelve) 60-Minute Telephone Consultations - one for each month of your Programme Membership.

These 1-2-1 calls will allow you to update me on your progress, ask for any support or advice you want to grow your business, and keep your success momentum going.

And these 12 hour-long consultations are yours FREE when you join my Elite Training Programme...

  1. 12 Months of unlimited on-going email support

Exactly as it sounds. When you join my Programme, I'll send you my PRIVATE business email address, which will only be given to you and your fellow Programme members. This is so you contact me at any time, about anything to do with your business.

  1. My Unique 'AMOP' Business Growth Toolkit (INCLUDES: Access to 'million pound address book' of high-level contacts, suppliers, web designers, printers, lettershops and JV partners)

Perhaps the most valuable business lesson I ever learned was from U.K. Information Publishing legend John Gommes. His entire business philosophy was based on keeping things simple. So it was with his views on running profitable companies, broken down to three key elements which incorporate every part of any business: Marketing, Operations and Production.

I have added a fourth, to create my A.M.O.P. Business Toolkit, where...

A is For ARITHMETIC

Boil business down to brass tacks, and it's essentially Psychology (which I'll
discuss in a moment) and Maths, or as the late great Gary Halbert put it: "you're not in the direct marketing business, you're in the Arithmetic business."

And if you don't have a good handle on your numbers, income, costs and the like, you'll go bust fast.

As an Elite Training Programme Member, I'll give you the lowdown on the crucial numbers you need to get right in your business. Key performance Indicators such as return on investment, lifetime value of customers, and cost to get a lead to name just a few of many.

The right numbers are the starting-point for any long-term success in business . As an Elite Training Programme Member, you can rest assured that all these bases will be covered...

M is for MARKETING

If you're like me, you've probably been to plenty of Seminars. Most of the questions surprise me, Why? Simple. Attendees always ask about how to set up webpages, or finding the right accountant, or what sort of paper you should use in a mailshot.

Unfortunately for them, they're totally missing the point...

The fact is...

99.99% of your business success is knowing how to make a sale. And you do that with effective marketing and sales copy.

And over the course of your Elite Training Programme membership, I'll reveal the powerful, practical and profitable you can use in your business to generate multiple streams of income - both ONLINE (on the Internet) and OFFLINE (much neglected by many, but a potential goldmine of profit - IF you know what you're doing).

Here are some of the high-profit Marketing
strategies you'll discover during
your Programme membership

ONLINE (Internet) MARKETING

OFFLINE MARKETING

PLUS... You'll Also Find Out About...

O is for OPERATIONS

While the sales and marketing is the 'sexy' part of running a business, you need to make sure everything runs smoothly, and that's where sound operations management comes into play.

OK, so operations management may not be the 'glamorous' part of your company, but it's vitally important you get it right, and that's where I will help you...

Over the course of your Programme membership, I'll provide you with the essential foundations for how to run your business like clockwork.

The organisation required. The business systems to put in place (so you can delegate, and work "on" your business as well as "in" it). How to plan effective, high-profit marketing and sales campaigns. The essential accountancy issues you must deal with.

And much more besides... All to make sure everything in your business works smoothly, effectively and as it should...

P is for PRODUCTION

You've crunched the numbers. You've planned your marketing campaign. You've even got the sales copy ready. Now it's time to produce your product and service.

As an Elite Training Programme Member, you'll have access to my 'Million Pound Address Book' (built up over many years of trial and error) of the top suppliers in the U.K. Information Publishing business.

Web designers, printers, lettershops, freelance workers. You name it, I have it. Having this information will save you a FORTUNE, not to mention hundreds of
hours and plenty of frustration looking for these 'Production Eagles'.

Yet another of the benefits of membership...

Everything I do in business is underpinned by my "A.M.O.P" Strategy - the four cornerstones of
business success. And YOU will get all this
priceless wealth-creation information (built up
over many years and at vast expense) for FREE

Now for the big one...

"How Much Is Membership
Of Your Programme?"

Before I tell you what the investment is for my Training Programme, it's time to let you in on a secret...

Like I said before, large part of being an information Publisher is understanding human psychology. Something I learned plenty about in my 21-job working career (including crash-courses in customer service at British Airways, the Cannes Tourist Board, Oddbins, and no less than six restaurants - all fantastic educations in how to deal with customers quickly and efficiently).

And one profound truism of our business you'll soon discover is...

The Vast Majority Of People Want
Something For Nothing

So let me make something ELSE clear.

Ultimately, of course, your success will be down to you and your commitment, determination and persistence.

My Elite Training Programme provides all the tools you need to succeed (plus plenty of motivation from me to apply them in your business). You CAN believe this works, but when push comes to shove YOU need to put in focused effort in order to benefit.

I realise this letter is about as far removed from the usual 'sexy' message your average 'fake guru' trots out. You know, the 'take this pill, go to sleep, wake up rich' type deal you see all over the Internet.

That's deliberate. And that's why over 99% of people reading this won't apply to join my programme.

But you know what? I DON'T CARE! I'm only looking for a tiny number of Programme members, and I don't want losers applying.

Which is why the barriers to entry to my Elite Training Programme are so high - to keep out the 'Info Publishing Hoodies and Chavs'. The spongers, moochers and leechers who are always 'on the blag'. The lazy scum who expect the world to owe them a living and whinge like petulant 3 year-olds when they don't get a free handout after doing nothing to earn it...

Instead, I'm looking for people who are like I was 12 or so years ago. Hungry 'doers' with fire in their belly, a massive desire to change their financial life for the better (with all the positive spin-offs that brings) and plenty of persistence (the most underrated quality for achieving genuine success).

I realise such people are VERY rare. Another reason why...

There Are Only SIX PLACES Available
In My Elite Training Programme

If and when you decide to join me, you'll soon see this at your first meeting. There will be me, one or two hotel support staff in our Conference Suite, and a maximum of five other Mastermind members in the room. That's it.

The reason for the low numbers should be obvious by now, but if not here's why:

  1. The amount of time involved in providing you all these fantastic services, and giving you all the 'hands-on' support you need to make your business successful and highly profitable.
  2. Finding the right kind of people with 'The Right Stuff' who are prepared to invest considerable time and effort to make this work

Which is why your investment to join my 12-month Elite Training Programme is a one-off fee of £15,000+VAT, payable in full in advance.

Granted, the enrolment fee for my Programme isn't 'chump change', and not a small amount when you look at it purely as a figure in isolation.

But when you consider what's on offer, and the potential for a massive Return on this Investment, it represents outstanding value for money.

Think about this for a moment... This unique programme gives you:

Do you get all this in your average manual? Or from anyone else with as much proven experience in Info Publishing? The answer is most definitely no.

Remember - you get what you pay for in ALL walks of life - especially Information Publishing...

You could do all this yourself. I have, and so have plenty of others.

You just need to set aside a minimum of 3-4 years (probably much more) to gain the necessary experience, plus the thick end of £100,000...

When you look at it this way it's not much at all, considering everything you get in return. Most notably, the chance to build a 5, 6, even 7-figure a year business...

Is There A Money Back Guarantee?

As you can see, my Elite Training Programme is very different from the usual 'flog a £27 manual' others may offer.

Which is why there is NO money back guarantee with this programme.

Let me explain why.

In my experience, people who ask about the money back guarantee before they buy a product or service have already decided to ask for a refund. Yes, even before they pay for it.

Even though - with my Elite Training Programme, there is more than proof enough about the 'service' itself.

Until now, all my products have come with a 100% money back guarantee. Some of them are even for two YEARS (unheard of in this industry).

That's why it might come as a shock this Programme doesn't come with the usual guarantee. But if you're seriously considering membership, that alone tells me you have plenty of guts and you're different from everyone else. You know, all these other people, the tyre-kickers and timewasters. But I know you're better than that.

If you're the kind of high achiever in the making I think you are, I doubt very much that you have a 'refund mentality' or going into this half-heartedly expecting weak, mediocre results.

Knowing this and understanding the true value of what you are being handed here, I know you'll understand my reasoning behind the decision not to offer a guarantee.

Remember - If You Want Maximum Success
You Must Put Forward Maximum Intent

After all, when Julius Caesar, The Vikings and William the Conqueror invaded Britain in days gone by, they destroyed their ships so there was no 'safety net' to fall back on. Which made them fight as if their lives depended on it. A case of 'Victory or Death' - they had to succeed or else.

Now whilst I don't suggest you have to die if you aren't victorious, it's precisely this kind of focused mindset I'm looking for in my potential 'Eagles'.

Plus - as you'll see below - I'm not asking you for ANY money at this time.

Right now, I'm only asking you to register your interest, after which I send you a questionnaire, we arrange a telephone conversation (if I think it's appropriate), and then and only then will you have to send me any money [NB - Full details of this are further down the page].

I want to be 100% certain you're a good addition to the Programme, as I have a heavily vested interest in your success.

And I also want YOU to be 100% confident I can deliver the goods. If and when you join, you're in this deal 100%. No turning back. Which is why there's no money back guarantee.

What you invest in my Elite Training Programme is peanuts when you consider what you get in return.

Taking just ONE element of your entire Programme... A sales letter package prepared just for you - by me - similar to the ones you've read about in this letter which:

Even if the sales package I write for you only makes £3,000 revenue a month (a realistic and achievable figure by the way), that's £36,000 a year - almost 21/2 times your one-off investment to join. An income level I've generated many times for my clients and business partners.

And that's from just ONE of the many component parts of your Elite training Programme Member Package...

Now for perhaps the most important part...

The Three Conditions For Programme Entry

Here Are The THREE Qualifications
You MUST Meet (If You Want To Be
A Part of My Training Programme)

  1. You Must Be Willing To Invest In Yourself.

Look at it this way... If I was a surgeon and your life depended on me operating on you, would you try to knock me down on price? Remember. The proven information I will give you during the Programme can make you a four, five, even six-figure annual income.

So if you're struggling to pay the bills, or 'on your uppers' finance-wise, then please, PLEASE do NOT apply. No hard-luck stories. No price breaks. No special discounts for anyone. End of story....

PLUS... If and when I accept you...

  1. You Must Be 100% Committed To This Programme.

Please also understand this is NOT a 'get-rich-quick' scheme.

What I'm offering here is something quite different and special...

Available to just a small number of ambitious people, this is the ultimate Training Programme if you want to discover the most powerful direct marketing secrets I and my clients have made money from (based on over 12 years of profitable business).

  1. You Must Keep What You Learn Confidential

You must agree in writing never to publish, resell, or distribute the information you learn in my Elite Training Programme in any way, shape, or form. What I share with you are our 'trade secrets', and are for your own use (NOT for resale or redistribution in any way).

This protects my intellectual property and it also protects the investment you're making, as these strategies will never be available anywhere else.

How Much Money Will You Earn In
The Next 12-24 Months?

Now that you've read this far, you have a decision to make...

Decision number #1: carry on promoting your Information Publishing business the same way you have to date, drifting along, struggling to make ends meet, and knowing what you're doing is at best hit and miss, and at worst a serious drain on your finances.

Or Decision number #2: invest in my Elite Training Programme, use and apply the information in it, and earn more money in your business with less effort.

How to apply for programme membership - send no money now...

This is your chance to make some real money with professional guidance from a genuine expert in his field, and follow in the footsteps of a highly successful Information Publisher and copywriter, from what are essentially simple processes.

I won't insult your intelligence and say 'you must respond within the next 48/72 hours/fill in the blank'. With only six programme places up for grabs, and all things being equal, you know they will go quickly.

Here's How To Register Your Interest
In My Programme (And What Happens
Next) [NB - Send NO Money Now...]

  1. Simply click on the link below and send me your details (including why you think I should select you for the programme in the space provided. And please be honest. After years of copywriting and reading people's webpages and articles, I can spot a lie a mile off. Only fair to warn you...)

Please click HERE and complete your details...

Remember. I'm NOT asking you for any money right now, merely to 'raise your hand' and register an interest in my Programme by sending me your details.

All I'm asking is that if you're serious about applying for this opportunity, that you also apply yourself to do whatever it takes to make it work should you be selected. It's far more important that we're a "good fit" than for me to just accept any old applicant. Just like with my other prospective clients.

  1. If I think you'll work well with me and the group, I'll send you my application questionnaire, for you to complete and return.
  2. If I like what I see, I will then arrange to call you for a telephone conversation, where I will ask you more searching questions, and assess whether you really are serious about committing to this Programme.
  3. This telephone conversation is as much for YOUR benefit as mine, and is very much a two-way street, where you can ask me all the questions you want answers to. In order for this to work, we BOTH need to be happy about doing business together...
  4. If and when I decide to offer you a place, and you would like to accept it, I will contact you to ask for full payment. Once this is received, you'll be sent your member welcome pack (which contains full details of all the support services on offer to you, including the dates of Mastermind meetings and my private email address for correspondence).

One More Thing - It's Important -
The 'John Gommes Roundabout Theory'

As I mentioned earlier, one of my business mentors was John Gommes (known as 'JG' to his friends), who sadly died in February 2011. JG was widely considered the most successful U.K. information Publisher of all time, having sold several companies (including Chartsearch and Carnell) in multi-million pound details.

Over the course of our business relationship, JG took me under his wing and, over many lunch meetings and discussions at his Belgravia apartment in Eaton Place (just up the road from the house in the TV series 'Upstairs, Downstairs' ), I was fortunate enough to benefit from his many pearls of wisdom.

There was one conversation in particular I'll never forget:

"Always remember Nick that people's lives are like a car on a straight road. Mostly, they drive along at more or less the same speed. But from time to time they come to a 'roundabout moment' - the birth of a child, moving house, changing job (or losing it), getting married, the death of a family member..."

"THAT'S when people make big changes in their life, often for the better..."

From my experience, I think most people are in a "stuck in neutral" mode until something big happens in their life. Something which shakes them into action.

I know I was...UNTIL I met JG - and profited from his wisdom - because I TOOK ACTION and went to see him speak at The La Manga Seminar back in 2003. (Where, incidentally, I also met Mike Chantry, Phil Gosling and Peter
Hobday, all of whom have also helped me enormously in my career).

This Opportunity Is YOUR 'Roundabout Moment'

Have a good look at the testimonials in this letter, many of them from the top names in U.K. Direct Marketing. They know I'm very good at what I do, and if you've read this far then you know that too. And you also know I can definitely help you achieve your goals more quickly and with less heartache - but only if you take advantage of this potentially life-changing invitation.

So Isn't It Time You Stopped Playing 'Russian Roulette' With Your Future Happiness...
And Started WINNING?

What you'll receive in Elite Training Programme will slash at least 6-7 years off your Info Publishing learning curve. Not only could you make a small (or even large) fortune , you'll also save you hundreds of hours of wasted time, thousands of pounds of cash, and a LIFETIME of frustration and effort, with no guarantee of success.

I have one goal with my Elite Training Programme: to make certain you get everything you need to make the next 12 months and beyond your best ever (and I look forward to hearing your success stories.)

You CAN Believe This Works...
So Why Not You Too?

If you've ever considered Information Publishing in the past, and feel you've missed out on the opportunity to make money that others have taken advantage of, or you've tried selling other products and failed, then this is your opportunity to get started and claim your share of the extraordinary profits available.

Whether you want money for your retirement nest egg, a family wedding, a child's college education, a new car, or a nice holiday, it's difficult to imagine anything else requiring such a small investment of time and money, with the potential for such large returns.

I've proved to you that making money from Information Publishing is possible (regardless of what the Economy is doing), provided you have the right mentor to guide you. I've done it and plenty of others have done it too, from what are essentially simple processes - but only when you take ACTION NOW...

Remember. I'm not asking you for any money right now, merely to 'raise your hand' and register your potential interest in my Elite Training Programme by sending me your details. If our plans aren't a good fit, then we'll part on good terms. But if we can help each other, then we'll both be very glad you took a couple of minutes to respond to this message...

One thing I do know. You're someone who knows a good thing when they see it (which is why you've read this far.) I trust you'll make the right decision and look forward to welcoming you to a very exclusive club. I guarantee you'll be
glad you joined.

Yours sincerely,

Nick Wrathall

Nick Wrathall, FSM Ltd

P.S. - Joining my Elite Training Programme and applying my proven Information Publishing, marketing and copywriting skills in your business can increase your profits, save you valuable time and money, and provide you with a lifelong business asset you can use and generate money from and over again. So please make sure you complete and return your details in the box below right now, today, while you're reading this, and start down your path to business salvation.

P.P.S. In a hurry? Want to see what you get with your Elite Training Programme Membership? Have a look at this brief summary below...

  1. 3 (THREE) full-day 1-2-1 business consultations (where I come and visit you in your home or office - travelling to you at my expense)
  2. FREE Business Success Blueprint For Your Long-Term Success
  3. One complete Sales letter package for your first product
  4. FOUR Quarterly Group Meetings (where you and the other Programme members meet me in a hotel conference room for a full day session)
  5. 12 (Twelve) 60-Minute Telephone Consultations
  6. 12 Months of unlimited on-going email support
  7. My Unique 'AMOP' Business Growth Toolkit (INCLUDES: Access to 'million pound address book' of high-level contacts, suppliers, web designers, printers, lettershops and JV partners)

P.P.P.S. And finally. If you're STILL not convinced... here are some more Testimonials from clients and customers who bought my products, The Complete Guide To Copywriting and The Beginner's Guide to Advertising...

Why You Can Believe In This Programme PROOF: Results, testimonials and what others say about me

"...known as one of the very best copywriters you could work with..."

Pat Adams"Looking for a top class UK based copy-writer? Look no further than Nick Wrathall. I first met Nick in 2003, when he was already a published author, and had made a name for himself as a copywriter in the corporate field. Nick branched out in the information publishing market and in a very short time, became known as one of the very best copywriters you could work with. He has produced copy for us that has worked extremely well and I wouldn't hesitate in recommending him. He really knows his stuff, delivers copy on time and his prices are affordable. What more can I say? He's a true professional" Pat Adams, organiser of UK Masters Seminar Series www.fast-cash-generator.com

'...One of the UK's top copywriters and my offline mentor...'

"He [Nick] is one of the UK's top copywriters and my offline mentor, and, as with most of the 'players' in that industry, usually likes to keep a low profile. As well as an income from writing copy, Nick has his own direct mail business which earns him a very nice income from products that he doesn't even own. Some of these products are available everywhere online...yet are still big sellers offline!" Gary Vurnum, Leading UK Internet Entrepreneur and Motivational Speaker www.ourwealthpartnership.com

'...he's a proven copywriting success, and a nice guy with it...'

Nicola Cairncross"I always remember the first time I met Nick Wrathall, at the U.K. Internet Seminar way back in 2003. I must confess I thought he looked about 12 and needed mothering! But looks can be deceiving: don't be fooled by the baby-face and seemingly laid-back attitude. Underneath lies a razor-sharp marketing brain, a wide-ranging experience of life in France, Spain, The U.S.A. and Japan, and a decade of copywriting success honed by many years and careers across the world. He's certainly packed an awful lot into his life, perfecting the copywriting skills he's used to help his clients make six, even seven figure profits from their marketing campaigns. Although copywriting isn't my forte, it's without question THE most important business skill you can possess, one ideal for busy people with families who are looking for a simple, lucrative skill they can learn and fit around their lives. A skill moreover which only discriminates on talent. And if you're looking for one of the very best 'wordsmiths' (and copy teachers) in the U.K., then look no further than Nick. His client list includes all the big names, he's a proven copywriting success, and a nice guy with it. Oh yes, and did I mention he's cute too?! I'd recommend Nick to anyone serious about learning the art of copywriting..." Nicola Cairncross www.TheMoneyGym.com

What Customers Say About My Guide,
The Complete Guide To Copywriting www.thecompleteguidetocopywriting.com

'...an outstanding knowledge of both the classical theory of advertising copy, and of the latest techniques to really get your sales letters pulling...'

Simon Coulson"We used Nick Wrathall to write us some sales copy for one of our sites - he did a fantastic job. Nick has an outstanding knowledge of both the classical theory of advertising copy, and of the latest techniques to really get your sales letters pulling. We thoroughly recommend Nicks copywriting service to anyone serious about making money" Simon Coulson, www.InternetBusinessSchool.com

'...contains valuable information which would help any copywriter.'

Ted Nicholas"I first knew Nick Wrathall as a subscriber to my e-zine and capable copywriter who won one of my headline and copy contests. His extensive, massive work 'The Complete Guide to Copywriting' contains valuable information which would help any copywriter. Warm regards," Ted Nicholas, www.nicholasdirect.com

'...The best copywriting course in the UK...'

Nic Laight"The best copywriting course in the UK! It's a rare thing to find a great long copy direct response copywriter in the UK - even more so one who is prepared to share his experience and techniques with others. Nick's Complete Guide To Copywriting is a first class primer for newbies and also a great reference tool for the more seasoned writer! I only wish I had this course when I was starting out as a copywriter back in the early 1990s!" Nick Laight, www.canonburypublishing.com

'...everything you need to know about copywriting in his course...'

Peter Woodhead"I've read a lot of books on copywriting and copy writing courses - most of them good. But when I recently read Nick's "Complete Guide to Copywriting," he wasn't kidding. It's complete. There's everything you need to know about copywriting in his course. From writing killer headlines to crafting great offers. And Nick's style is refreshingly different. Which is sometimes what you want when you start a new piece of copy. A new angle! I will always have his course at hand for when I write copy. " Peter Woodhead, www.LongLostMarketingSecrets.com

'...Only one other book in the last 100 years has offered such wisdom...'

"This Guide offers a "high-speed lift" to anyone aspiring to a well-rewarded career as a Direct Mail copywriter. Written by one of the U.K.'s most respected D.M. writers, this important Guide deals with virtually every aspect of the letter writers craft. If you aim to become a master writer yourself, then keep a cop close at hand on your desk at all times. It is crammed full of vital "know how" you can use and copy to your heart's content. This author is an absolute genius at creating those words and phrases that make cash-registers tinkle busily. Here is a master craftsman passing on his enviable ability to use words as tools for profit whenever you seek to persuade by postal salesmanship. Only one other book in the last 100 years has offered such wisdom. So buy The Complete Guide To Copywriting and start a golden income stream coming your way from the day it arrives on your desk." Gordon Bishop, The 'Godfather' Of U.K. Direct Marketing

'I highly recommend your course...'

Neil Stafford"Hi Nick I wanted to drop you a note about your new copywriting course and how it has helped us already. I really like the way you have compiled and laid out the information, which allows you to either read it through as a course from start to finish OR (as I'm using it) delving into relevant sections for specific ideas and techniques. I have specifically used one of the techniques outlined on page seven in section seven! I highly recommend your course for people just starting out on their copywriting journey and for 'old hands' as well. A great resource!" Neil Stafford, www.InternetMarketingReview.com

'I think the bonus report 2 is worth the price you are asking for the entire package on its own...I can see myself turning over an extra six figures in the next 12 months as a direct result of using your guide'

Nick James"Nick, I don't recommend other peoples products lightly. But your complete guide to copywriting course has my FULL endorsement. Plus, I must be honest and also say that: I think the bonus report 2 is worth the price you are asking for the entire package on its own. I don't mean that in a hyped up way either. I'm serious. Seeing your margin notes written throughout the sales letter - is like being able to see "inside your head" as you were writing the copy. An autopsy if you like, of a winning sales letter. In my opinion that's worth a lot of money. As a result I have learnt so much from your course. And I can see myself turning over an extra six figures in the next 12 months as a direct result of using your guide." Nick James, www.Nick-James.com

'...candid and valuable insights into the world of one of today's most successful copywriters'

"There are plenty of copywriters around, but very few can teach. The more you search the clearer that truth becomes - especially on the Internet. Here is the exception: Nick Wrathall's 'Compete Guide to Copywriting'. This book, I am pleased to say, is written by a copywriter who not only knows his craft inside out, but also understands how to communicate his skill to others.

What impressed me about this hefty, hardbound 10-chapter workbook is how immediately it puts you at the heart of the copywriter's craft.

Right away, page 4 gives lessons on market research; headlines; copy voice and structure; graphics and bullets; irresistible offers and price justification; guarantees and bonuses; closes; testimonials and P.S.s; order forms and 'insider wrinkles'.

How valuable is good teaching?

Anyone who has keyed 'copywriting' into Google will have seen the avalanche of page after page of experts around. But you'll find there are two kinds of expert copywriter: those who can write and those (very few) who can both write and teach.

There is no need to waste your valuable time searching. Nick Wrathall is a great copywriter who can teach. In his book he explains how he got where he is and more to the point -- what a copywriter can expect in terms of freedom and wealth: two things, let's face it, that really change our quality of life and the way we live.

I loved his 'Greta Garbo technique', for example, on how to stop clients phoning you when you are trying to write! Having peace and quiet to research, create and complete your copy assignments is vital -- and it is this kind of practical advice that makes this book worth buying now.

For Nick, that expertise came fast - but it took work and a few wrong turns to accomplish. And that is another valuable lesson this book will hand you - how to avoid those all-to-common mistakes that undermine and cripple your business.

You'll be set up to start bringing in clients from day one.

Some very real examples

The value of The Complete Guide to Copywriting lies in the way Nick Wrathall explains in easy terms how to follow his lead. Here are 11 hard-won guidelines from his first lesson:

  1. How to get started as a freelance copywriter
  2. Ten places to find new clients (you can start contacting them right away)
  3. What to do if you don't yet have any previous work to show them
  4. The letter you send to make sure you get work from the right companies
  5. Answers for those seven tough questions you'll get from clients
  6. How to work with clients once they hire you.
  7. How to ensure you are not 'drowned' in time-wasting calls from clients
  8. What to do when you have completed a job
  9. Whether to use contracts
  10. How much to charge your clients
  11. How to structure payment

The busiest copywriter I know

Becoming a copywriter is not exceptionally difficult, but there are tricks and techniques that will enable you to:

  1. Create effective, professional copy and design
  2. Build a client list and increase revenue you make from each one
    You'll be learning from the best. I first met Nick at an information publishing and copywriting seminar at La Manga in Spain. He was a delegate, paying more than £1,000 for his ticket. Clearly, it was worth the money because it took Nick just a few short months to become the busiest and most successful copywriter I know.

Nick has crammed those same lessons into The Complete Guide to Copywriting for just a fraction of that amount.

How did Nick do it?

Peter HobdayLike me, you'll be hooked by his candid and valuable insights into the world of one of today's most successful copywriters. The icing on this impressive 10-chapter layer-cake of a book is the illustrations of the letters that took him to the top. To discover how you can create the same kind of business, buy his guide. Best wishes."

Peter Hobday www.wizardwordz.com

'I put everything I learnt to work on one of my websites and was amazed to see my conversion rocket from 2% to 11% overnight.... found the course a proper education in real world copywriting... Unlike the hyped up style of copywriting courses I have had from the U.S....'

"Hi Nick, I just wanted to thank you for your excellent course... I put everything I learnt to work on one of my websites and was amazed to see my conversion rocket from 2% to 11% overnight....I have really enjoyed your easy approach to copywriting and have found the course a proper education in real world copywriting... Unlike the hyped up style of copywriting courses I have had from the U.S....I look forward to more successes thanks to you teachings... Many thanks again" Robert Evans, www.onlinesuccesssecrets.co.uk

'...a brilliant, easy-to-understand manual that rivals anything I've seen from the US.'

"At last, a copywriting course for the UK market. I've been waiting to see one of these for ages. Nick has produced a brilliant, easy-to-understand manual that rivals anything I've seen from the US." Charlie Wright, www.bizoppjungle.com

'...if you want to improve your power of communication, you'd be mad to pass this opportunity by. Order his course now...Effing Brill!'

Chris Payne"I received a big box this morning. Inside was Nick's copywriting course. I ordered it expecting to find 1 or 2 nuggets I could use but, to be honest, I expected the vast majority to be a re-hash of so many other courses I own. I started to flick through the file for a minute or 2 before returning to my work -- and got sucked in for a full 30 minutes. God, it's superb. Boy, this guy can communicate. The way he writes is so inspiring. And such fun! Nick tells some amazing stories to teach his lessons, and this really helps his message to sink in. Even as I'm typing this I can still see little movies running in my head of his stories and their powerful lessons. Look, if you want to improve your power of communication, you'd be mad to pass this opportunity by. Order his course now: it's not some dry course that will sit on your shelf unused: it's more like crack cocaine: one brief glance over a single page chosen at random will cause you to be sucked in and absorbing his wisdom -- as only the very best sales letters do. This course is a real page turner. I'm convinced you'll be turning out copy with greater ease and fun than you may ever have before. And his extra bonus which helps you get into the copywriting business and make great money from it really is excellent: simple and practical stuff thankfully devoid of fantasy ideas that no-one would ever try. An essential buy."
Chris Payne, Managing Director, Lifetools www.lifetools.com    www.effortfree.com

'...gives you everything you need to get started in this amazing business...'

Stuart"Copywriting is one of those rare things - a truly portable and lucrative business. 'The Complete Guide to Copywriting' gives you everything you need to get started in this amazing business. If you use the information contained in this study guide, you could soon be on your way to your own 6-figure income!" Stuart Goldsmith www.alithea.com


'you keep me glued and turning over the pages like a 14 year old with a Harry Potter book ...one of the best copywriting guides on the planet'

"Hi Nick, Just a quick email to congratulate you on your excellent 'Complete Guide To Copywriting' ... In your guide I've finally found my 'match'... Whilst other copywriting guides tend to be a bit of a nightmare to plough through...Your 'Complete Guide To Copywriting' was an enlightening, entertaining and in parts very amusing read! Not only did you keep me glued and turning over the pages like a 14 year old with a Harry Potter book but you also 'pummelled' me with ALL the information and advice I've ever wanted/needed about copywriting...Something most other copywriting books only tend to do in 'drips and drabs'. I know that some of my subscribers are interested in copywriting and I will take pleasure in recommending they get their hands on your 'Complete Guide To Copywriting' ... Thanks for putting so much of your heart into creating what I think is one of the best copywriting guides on the planet." Tom Smith www.bizzopps4u.com

'...an excellent balance, between good, easily digested and applicable content, with sound advice... refreshing, easy to read and I believe is a fantastic investment"

Stu Whisson"I've read many books on copy, advertising and more over the years. Most tend to be overly complex for the sake of padding out the book or course, or heavily US centric in approach, which tends not to work too well for UK campaigns. Nick has managed to strike an excellent balance, between good, easily digested and applicable content, with sound advice for both marketing using mail shots, or online using long copy in websites. The real power, is that that are taken, step by step, in developing your own campaign, from the word go. Resulting in learning as you go along through the course, finishing with a completed copy at the end. The course, is refreshing, easy to read and I believe is a fantastic investment." Stu Whisson, Insight Support Ltd. www.insightsupport.com

"...I would recommend that others attend your talks if they can..."

"Dear Nick. I'd like to say how much I enjoyed your talk at The 1st UK Internet Entrepreneur Conference. It was obvious your well-presented material had been fully prepared, and it's a pity you didn't have a longer slot. Speaking as a teacher and writer, the topics and tips you gave were suitable for your audience, and I think we will all make good use of them. I would recommend that others attend your talks if they can. I also appreciated the one-to-one advice you freely gave during the break. I look forward to hearing you speak again soon. With best wishes" Jacqui Carrel www.jcwriting.com

"Nick's copy is beyond brilliant...A gem of a copywriter."

"Nick's copy is beyond brilliant. From direct sales letters to email-campaigns, he captures both the imagination and sales. Ranks up there with gurus like Matt Furey. A gem of a copywriter." Susan Rice www.susanriceonline.com

'...I would urge any experienced or novice copywriter to ensure they have a copy of Nick's course in their possession.'

"Nick's 'Complete Guide To Copywriting is always within easy reach on my desk - as I find myself referring back to it time and again. The highest compliment I can pay to Nick is that the only other titles on my desk belong to Ted Nicholas and David Ogilvy. I would urge any experienced or novice copywriter to ensure they have a copy of Nick's course in their possession." Darren Hughes, Fleet Street Publications (U.K. Division of Agora Publishing, U.S.A.) www.f-s-p.co.uk

What People Say About My Guide,
The Beginner's Guide To Advertising www.beginnersguidetoadvertising.com

'...the ideal 'quick guide' for anyone looking to increase their profits...'

Peter Thomson"The Beginner's Guide To Advertising is an extremely useful guide for any marketer looking to put together winning sales letters. Its simple yet comprehensive 'pilot's checklist' format will help you avoid response-killing mistakes and help you write powerful, effective, persuasive sales messages. A great resource for beginners, and with plenty to get your teeth into if you're a more experienced marketer, it's the ideal 'quick guide' for anyone looking to increase their profits. It reminded me of a couple of crucial response-boosting techniques (which I'll be using in future promotions of mine). My advice? Get this high value, ridiculously-cheap guide while you can." Peter Thomson www.peterthomson.com

Email #1 'GOOD THINGS HAVE HAPPENED ALREADY! A 12% return in 3 days'

Tony Western"Hi Nick. In case you are interested - this is a follow -up. I attaché a jpeg of my new flyer, in relation to the advice from your advertising booklet and your honest critique of my previous photocopy flyer. The order form is on the back of the flyer. I found an ebay special and got 5000 A5 flyers for £79.00 incl vat and delivery. In consideration of my 50-60s age target group, the current state of the music CD market, advertising/printing costs I have decided to treat this as stage 1 of an advertising improvement journey based upon your wisdom and advice-, so I have not yet carried all of your recommendations at this time - mainly because I wanted to put my toe in the water. I struggled with the price and opted for a 25% increase to £8.00, plus quantity discounts. I have a new release out this week and have received advance orders from the flyer to my mail order list. GOOD THINGS HAVE HAPPENED ALREADY! I have a 12% return in 3 days so far and 60% of my costs are already recovered. Very interestingly - to my surprise - my customers have ordered a high amount of back-end products this time, even though they had the opportunity to order them from previous mailings! I have even had about a dozen positive comments on the flyer itself!! On my next design I have already identified opportunities to build on your recommendations - I will go for A4 next time and expand the information. Thanks for your help and advice. Regards" Tony Western www.tonywestern.co.uk

Email #2: 'I took up one of your suggestions and have managed to negotiate a 60% reduction in advertising fees in a national over 50s newspaper for 2 insertions - more good stuff'

"I am quite chuffed about things at the moment, particularly as I hoiked my prices by 33% (not the 25% I quoted you - sorry a senior mathematical moment), plus the high unexpected increased sales in back-end products. I also designed the new flyer myself - another pleasing achievement for me. I now know for certain that my own mail order list have accepted the 33% increase without complaint or rejection. I feel more confident with the results of the initial mail order response (now stands at 20% return after 7 days) I am now looking for further opportunities thru my website and some more mail order opportunities. I took up one of your suggestions and have managed to negotiate a 60% reduction in advertising fees in a national over 50s newspaper for 2 insertions - more good stuff. Regards" Tony Western www.tonywestern.co.uk

'...I like a man who is a master in his field. You are that man...'

Will"Nick. I just bought your Beginner's Guide To Advertising manual and wow was that good timing. I was just putting an important proposal to a major client forward and went through your wisdom line by line. You swine you! My stuff was crap and I had to rip it up and start all over again...thanks to you. Seriously you obviously know your subject and I can only recommend you in the highest possible terms when it comes to a person who knows how to write great marketing words. I like a man who is a master in his field. You are that man. Best Wishes" Will Kintish www.kintish.co.uk

Here's How To Register Your Interest
In My Elite Training Programme

Simply click on the link below and send me your details (including why you think I should select you for the programme)

Please click HERE and complete your details...

Nick Wrathall, FSM Ltd, 98 Mount Pleasant, Biggin Hill, Westerham, KENT TN16 3TR
Phone: +44 (0)1959 575516 Fax: +44 (0)1959 541074
Registered in Great Britain 5842059 Vat No. 887 8441 59